The University of Oklahoma Athletics Department will expand its relationship with longtime multimedia rightsholder LEARFIELD for the next 10 years as announced by OU Vice President and Director of Athletics Joe Castiglione on Friday. The new agreement begins July 1, 2022, and is markedly transformative for the Sooners. Considered historic by both parties in many respects, it will encompass the traditional comprehensive elements LEARFIELD has managed on behalf of OU Athletics since 1994, as well as an assortment of innovative and robust touchpoints for Sooners fans, including significant digital content, in-venue investments and customized original content via the LEARFIELD Studios team. OU also is collaborating with LEARFIELD in providing additional NIL leadership focus and support, which includes a dedicated team member. Watch NFL live online with CyberGhost VPN. Find out how you stream NFL games from anywhere with no blackouts & get the best prices on the NFL game pass.