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Oklahoma Sooners Football: OU approves pilot program for expansion of alcohol sales at sporting events

Alcoholic beverages will be available at basketball, baseball and softball games in their coming seasons.

Army v Oklahoma Photo by Brett Deering/Getty Images

At Wednesday’s University of Oklahoma Board of Regents meeting, a pilot program — which will allow for the sale of alcoholic beverages at men’s and women’s basketball, baseball and softball games — was approved. OU president James Gallogly will report on the status of the pilot program next May, and sales at football games can be approved at that time.

Additionally, the regents approved the alcohol-related advertising at sporting events as well as a $15 million renovation to Oklahoma Memorial Stadium, which will include additional ADA (Americans with Disabilities Act) seating and amenity areas.

This alcohol pilot program is similar to the way in which Oklahoma State went about its move earlier this year, with OSU testing the program at baseball and softball games before ultimately approving it for football games.

If you had asked me about this five years ago, I would have doubted that this day would ever come. However, the dams have since burst open across the college football landscape. Oklahoma State, Texas and others already having this kind of thing in place helped alleviate a lot of the pressure, which in turn helped make this a likelihood in Norman.

I’m fine with this for a number of reasons, but in all honesty, I’ll just be happy to drink a cold beer as I watch the Oklahoma Sooners at their respective venues. Some people are opposed to this, but I think a lot of us are on the same page.

According to Joe Castiglione, the selection will include both domestic and craft beers.

Cheers, y’all!