Fox Sports' Bruce Feldman was the first to break the story that Norvell was gone and then the local media followed suit.
Big staff shake-up coming at #Oklahoma. Co-OC Jay Norvell is out, source tells @FoxSports. More coming.— Bruce Feldman (@BruceFeldmanCFB) January 5, 2015
Per report from @BruceFeldmanCFB, #Sooners WR coach/co-oc Jay Norvell is out at #OU— Bob Przybylo (@BPrzybylo) January 5, 2015
I can confirm @BruceFeldmanCFB's report that Co-OC/WRs coach Jay Norvell is out. Expect more changes in the next couple days. #Sooners— Jason Kersey (@jasonkersey) January 5, 2015
The next step was to immediately determine the repercussions of dismissing the receivers coach with a guy like DGB hanging in the balance.
Norvell was a big reason Green-Beckham chose the #Sooners. Could affect DGB’s decision on whether to stay (if he was thinking about staying)— Ryan Aber (@ryaber) January 5, 2015
Really tough to see Dorial Green-Beckham returning to OU next year after this news. Norvell is the reason he came here in the first place— Jason Kersey (@jasonkersey) January 5, 2015
I've had the opportunity to visit with Coach Norvell and can echo the sentiments from members of the media about him being a class act.
On a personal note, I must say I hate this for Jay Norvell. He's a good man who treats the media really well. It's a cut-throat business— Jason Kersey (@jasonkersey) January 5, 2015
Btw, Jay Norvell one of the most down-to-earth coaches I’ve ever dealt with. Great guy, family man. Really wish him the best.— Jake Trotter (@Jake_Trotter) January 5, 2015
But what about the fans of the program. While some felt it was a move in the right direction, many were vocal in that Norvell was the wrong co-offensive coordinator to get the boot.
@CBSSportsCFB @FranchiseOK sucks to see, but changes gotta be made. Unfortunately it's Huepel who sucks.— aaronzach (@aaronzach) January 5, 2015
And Heupel still has a job?! RT @CBSSportsCFB: Reports: Oklahoma has fired co-offensive coordinator Jay Norvell— Justin Pybas (@pybas_311) January 5, 2015
Can't believe ou fired norvell.— Layup King From L&C (@Manglin6) January 5, 2015
Former players also took to Twitter and one of them was particularly critical about the coach playing favorites.
Question. If Sterling doesn't get hurt and continues the great production, is Norvell still wr coach?— Teddy Lehman (@TedLehman11) January 5, 2015
Coach Norvell has had one of the greatest influences on me as a person and a player! He is nothing short of a great coach! He wil be missed.— Ryan Broyles (@RyanBroyles) January 5, 2015
Jay taught me a lot about being a sound receiver and how to compete consistently, but to keep it 100 bc I wasn't one of his "guys" he tended— Dejuan Miller (@D_Miller24) January 5, 2015
To give more chances to other players in games and off the field. if I dropped a couple passes I'd be benched but if one of his favorites— Dejuan Miller (@D_Miller24) January 5, 2015
Dropped a couple or even more they NEVER came out. But it is what it is, favoritism at it's fullest. Can't say I'm surprised he got the axe— Dejuan Miller (@D_Miller24) January 5, 2015
Despite Miller's accusations, it appears that it was lack of development that got Norvell shown the door in Norman.
OU Sports: The Jay Norvell narrative: Sooners WRs coach could recruit talent better than develop it http://t.co/sO1zIOsYcb— Sooner Sports Now (@SoonerSportsNow) January 5, 2015
WR development an issue with Norvell http://t.co/VRY0TLDOTB #collegefootball— College Football age (@collegefoot_age) January 5, 2015
It's almost no surprise that Norvell was let go once you break down the success of the guys he recruited. http://t.co/NcUZn0eiWe— Onikuno (@Onikuno) January 5, 2015
#Sooners WR development an issue with Norvell - Jay Norvell was among the most liked and personable coaches... http://t.co/eFk1Y4dfzd— Scout Sooners (@OklahomaOnScout) January 5, 2015
Norvell could certainly recruit for #Sooners. But production? A look at #OU WR signees since 2008: (FREE) http://t.co/8ugEFNPghE— Bob Przybylo (@BPrzybylo) January 5, 2015
Jay Norvell was fired as #Sooners WR coach and narrative became "great recruiter, not great developer." Let's look: http://t.co/Av1xqxIUOq— Guerin Emig (@GuerinEmig) January 5, 2015