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Sooner Sports TV Feature On OU (Yes, OU. Not Notre Dame) Originating The 'Play Like A Champion Today' Sign Tradition

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This was discussed last year during the week leading up to Notre Dame, but Sooner Sports TV has rekindled the conversation with this feature on OU and Bud Wilkinson creating the 'Play Like A Champion Today' sign despite the Irish stealing adopting the "tradition" under Lou Holtz in the 80's.