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New Logo Is Just The Tip Of The Iceberg For What's In Store At CCM

I mentioned on the podcast last night that an announcement was coming up today regarding the future of Crimson And Cream Machine. Last week we had our sixth birthday and one of the reason I remained fairly silent on it was because I knew this announcement was coming. This is just the beginning stage of an upgrade that will even further improve what is already the best network of sports blogs anywhere on the web.

Here's a few words from the founder of SBN on both our new logo and the future of the network, including Crimson And Cream Machine.

It's with great pleasure that I unveil the first step in the next evolution of Crimson And Cream Machine. In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo below is just a first taste of what is coming for Crimson And Cream Machine.

This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You'll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 300 plus sites. You can browse through all the new logos on a special page we put together at

Our commitment to passionately follow our sports will never end. It's what makes SB Nation a special place and that will only be enhanced by these new changes. In the meantime we're setting up additions to our store so you can be sporting the latest and greatest before it even launches. Welcome to our future.

Tyler Bleszinski
Founder & Editorial Director, SB Nation