I'm not entirely sure announcing your shiny new OU dedicated sports network during and/or before your 9:30 pm game against UTEP is the smartest strategy, but at a minimum you know you'll have a captive audience of OU fans.
According to the Tulsa World, Oklahoma is planning on announcing their new television network Saturday night "during the broadcast." Another detail revealed in the TW story, and one quite frankly I've never heard before, was that the coverage area is described as "Oklahoma, Texas, and Louisana." Is that new? Because if that is in fact the case and people like myself, who don't happen to live in one of those three states, are not going to get this then my level of excitement for this venture drops to about negative bajillion.
My (potential) devastation aside, here is more from the Tulsa World:
Coaches shows, pregame shows and postgame shows will be part of the package. Fox Sports has a pregame show, "Sooner Sports Gameday," set for 8:30 p.m. ahead of the 9:30 kickoff at the Sun Bowl.
Third-tier men’s basketball games, women’s basketball games and non-revenue sports such as baseball, softball, volleyball and soccer also will be regularly seen on Sooner Sports TV. Other university athletic events, such as Bob Stoops’ weekly press conference, will be carried live, and "legacy programming," such as classic games or coaches shows from Bud Wilkinson or Barry Switzer’s days in Norman, will treat OU fans to a bygone era.
The source said as soon as the Big 12’s pending contract with ABC/ESPN is finalized, Fox Sports will announce its complete programming arrangement.