2011 Red River Shootout game time set

And . . . .    11 a.m. once again (boooooooooooooooooo!).  Why, why, why, why, why, do they refuse to make this the 2:30 p.m. game?!?  It should be set in stone every year.  I can't be alone in thinking the early kickoff takes at least a little something away from this game?  I've gone to the game when it's been early and when it's been mid-afternoon and while no matter the time there is nothing else on this planet like being in that stadium on game day, I'm just not a fan of the early kickoff time. 

Oh well, I guess to console myself I'll just have to watch some highlights of our victory last year and count down the days till we start our own winning streak.