Ironically, many are discussing the effects these sanctions will have on Penn State as if they have been victimized by the NCAA. Let's not forget, there are 123 other D-1 football schools whose marketable product has been seriously damaged by the actions and inactions of the powers that be at Penn State. This is the biggest scandal in the history of sports at any level, and to pretend it doesn't have at least serious negative financial consequences for every school/team across the country is pretty naive. Truth is, the NCAA owed it to every last member institution to make an example of Penn State, to ensure this type of culture would not be allowed to exist within the structure of any college or university. They had to deliver a message not just to Happy Valley, but to every member that you are an academic institution first, and if you allow your sports programs to operate outside of and above the structure of the university, you will suffer dire consequences that will take decades to overcome. Consequences that will not just destroy you financially, but rip the very heart and soul out of your program.
There is no doubt this message was received loud and clear by every university in the land. For the sake of the sport, the message had to be clear, concise and exact. It was all of that and more. Like it or not, the NCAA got it right this time.
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